Versatile, innovative and human.

Transamerica Expo Center is part of the Conglomerado Alfa, one of the largest economic groups in Brazil, with over 90 years in the financial market, services, agribusiness and consumer goods segments.

Located in the south of São Paulo, the Convention Center is part of the hospitality complex that includes the Transamerica Hotel and the Alfa Theater. Here visitors have access to a premium space, where they can also enjoy accommodation, gastronomy, art, culture and leisure.

Meet the Conglomerado Alfa companies:

Our story:

Our story begins in 2001, when we built halls A, B and C, with 20,000 m² for exhibitions. In 2006, we expanded 8,000 m² with halls D and E. Six years later, we opened halls F and G with over 8,000 m² and acoustic partitions with full modularity.

Already in 2019, we opted for a retrofit. First, the exterior facade was given a new color, migrating from beige to shades of gray. Afterwards, the central outdoor area of the halls was transformed into a green boulevard, pergolas, sun loungers and kiosks, making the atmosphere more pleasant and allowing a greater integration of the visiting public.

With this constant update, the Transamerica Expo Center is a reference in the quality of its facilities and excellence in services provided in the event market.